Sales & marketing books

In the dynamic landscape of contemporary finance, the emergence and growth of ESG investing signifies a paradigm...  Read More >>

The playbook for the Customer Sensor Economy. Built on CxC Matrix framework, Before They Ask gives experience leaders...  Read More >>

Takes the reader inside the dynamics of advertising as it functions within the international marketing mix. This...  Read More >>

Product placement is increasingly shaping the future of advertising: as inbound marketing gains enthusiasm, brands...  Read More >>

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions,...  Read More >>

A modern sales guide on consultative, value-based selling that helps sales professionals build trust, stand out,...  Read More >>

Redefine Revenue Growth in Your Organization  Read More >>

This book explores the critical role of Micro, Small, and Medium Enterprises (MSMEs) in advancing global sustainability....  Read More >>

This book aims to discuss and answer ""Why the Next Great Brands Will Be Built Like Living Systems, Not Like Monuments?""...  Read More >>

You don't have a lead problem. You have a conversion problem. Enquiries are coming in. Conversations are happening....  Read More >>

Selling today doesn't start with convincing. It starts with understanding. Inside Sales has quietly changed. Buyers...  Read More >>

In a world where customers have AI, reviews, and communities at their fingertips, manipulation no longer works....  Read More >>

If you are an online coach and ready to take your online business to the next level, this book will give you the...  Read More >>

This is a critical, deep-dive examination into how the advertising industry's media function collapsed from a profitable,...  Read More >>

You've worked. You've saved. You've made reasonable decisions. But as retirement moves from a distant idea to something...  Read More >>

In a world where customers have AI, reviews, and communities at their fingertips, manipulation no longer works....  Read More >>

Selling today doesn't start with convincing. It starts with understanding. Inside Sales has quietly changed. Buyers...  Read More >>

This book provides a comprehensive knowledge of eco-marketing in large cities of the European Union.  Read More >>

Purpose ist zu einem allgegenwärtigen Schlagwort geworden – doch seine Bedeutung bleibt unscharf. Dieses Buch untersucht,...  Read More >>

Master the art of the sales pitch and transform every introduction into an opportunity, through fun and entertaining...  Read More >>

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Thoroughly updated, this accessible introductory textbook in persuasive communication speaks directly to the student...  Read More >>

In an era marked by algorithmic influence, platform capitalism, and digitally mediated social lives, the field of...  Read More >>

A practical guide for car sales professionals to start natural conversations, build trust quickly, and create better...  Read More >>

You built the audience. Now build the business. Books One and Two of the Mastering TikTok Series gave you the foundation...  Read More >>