Sales & marketing books

Looking back at the first years of influencer scholarship, this book consolidates the field, theorizes current developments,...  Read More >>

Written for graduate students and retailing professionals, this textbook explores the psychological impact of various...  Read More >>

What makes an event unforgettable? Is it the atmosphere, the flow, or the feeling guests take away long after it...  Read More >>

Are you building a business but struggling to get noticed? Posting online but not seeing results. Wondering how...  Read More >>

Are you building a business but struggling to get noticed? Posting online but not seeing results. Wondering how...  Read More >>

 Read More >>

This book critically examines key issues and debates of corporate social responsibility communication in global...  Read More >>

Este libro te guía paso a paso para convertirte en afiliado o revendedor de herramientas de IA y construir una fuente...  Read More >>

What makes an event unforgettable? Is it the atmosphere, the flow, or the feeling guests take away long after it...  Read More >>

Discover practical, tested methods for indie authors to market and sell their books without relying on hype or gimmicks....  Read More >>

This book critically examines key issues and debates of corporate social responsibility communication in global...  Read More >>

This book provides a comparative perspective of whistleblowing systems across the world. The book demonstrates that...  Read More >>

Products don't fail. Markets do.Every year, startups and enterprises pour millions into building world-class products--only...  Read More >>

This volume offers a comprehensive and structured exploration of marketing research within the broader context of...  Read More >>

Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers.  Read More >>

Transform tourism destinations through sustainable practices, economic revitalization and cultural intelligence...  Read More >>

Plan and deliver effective change communication that enables you to successfully guide an organization through any...  Read More >>

Most professionals are never taught how to develop business, let alone how to do it in a way that feels natural,...  Read More >>

Advertisers Anonymous: The 12 character traits that help creatives thrive in advertising. Short lessons for thick...  Read More >>

Plan and deliver effective change communication that enables you to successfully guide an organization through any...  Read More >>

Transform tourism destinations through sustainable practices, economic revitalization and cultural intelligence...  Read More >>

Build the engine that brings your vision to life.  Read More >>

This timely book challenges the prevailing notion that marketing is, or should be, a purely scientific discipline....  Read More >>

 Read More >>

 Read More >>