Sales & marketing books

For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals...  Read More >>

""Daren delivers a fun, powerful and quick lesson in the power of thinking like an owner."" -Seth Godin -Author...  Read More >>

Companies don't break promises. They drift into them. Promise Drift reveals the invisible misalignment between what...  Read More >>

We take brands for granted: they surround us and pervade our everyday life.  Read More >>

Completely revised and updated to match current needs, especially after COVID, this book was written with the special...  Read More >>

For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals...  Read More >>

This book makes a significant contribution to management science through its thoughtfully structured approach.  Read More >>

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MY CHECKLISTS is a powerful collection of 101+ essential business checklists designed to help entrepreneurs, creators,...  Read More >>

Most salespeople spend their entire careers mastering the wrong thing. They sharpen the pitch, memorize the objections,...  Read More >>

Most businesses do not fail because of bad products. They fail because of broken offers. The difference between...  Read More >>

Most businesses are built around the exhausting assumption that growth requires pursuit - that buyers must be hunted...  Read More >>

The basic idea behind affiliate marketing is to promote a product and get paid a commission. In actuality, it is...  Read More >>

Marketing ist kein Zufall. Aufmerksamkeit ist kein Glück. Wahrnehmung wird gemacht. Dieses Buch ist kein klassischer...  Read More >>

Based on 175 top plastic surgeon podcast interviews, this playbook gives surgeons the proven systems succeed and...  Read More >>

Centred around the case of Botswana, this book explores organizational crisis communication from the Global South,...  Read More >>

Everybody knows they need to ""do business development"". What they miss is that knowing isn't enough--without a...  Read More >>

Dr Tom Lonsdale documents his long campaign against the global pet food industry and its veterinary alliances, arguing...  Read More >>

Unlock your marketing potential with ADHD. Discover strategies to turn your unique brain into a career asset, boosting...  Read More >>

Unlock the power of ghostwriting to elevate your professional brand and career with expert guidance.  Read More >>

What if one YouTube video could bring you clients for years? Most business owners think YouTube is too complicated,...  Read More >>

AI in Public Policy and Business brings together ideas on how artificial intelligence is shaping business, industry,...  Read More >>

Dieses essential ist eine einzigartige Zusammenstellung der besten Online-Artikel aus dem Fachgebiet „Marketing...  Read More >>

Buyers are in charge. The path to success is a marketing approach that starts with them. B2B marketing budgets...  Read More >>

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create...  Read More >>