Sales & marketing books

This book examines how various areas of law collectively influence the relationship between a company and its directors,...  Read More >>

This volume explores the spread of false or misleading information online through the lens of marketing theory and...  Read More >>

This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into...  Read More >>

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents...  Read More >>

Boost sales with this comprehensive, friendly guide to low-cost marketing, mastering SEO, social media, email campaigns...  Read More >>

The book uniquely covers seventeen business functions through both modern and Buddhist perspectives, featuring 112...  Read More >>

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core...  Read More >>

This book offers a comprehensive and timely exploration of AI in sustainability accounting and assurance, examining...  Read More >>

This book examines the evolution from studying isolated entrepreneurial traits to defining comprehensive entrepreneurial...  Read More >>

Are you tired of sifting through conflicting online advice, desperately wanting to start a profitable dropshipping...  Read More >>

You have something worth saying. Someone out there will pay to read it regularly. The only thing standing between...  Read More >>

The $1K AI Business Build a Profitable AI-Powered Online Business From ScratchWhat if you could launch a profitable...  Read More >>

If you want to turn Meta Ads into a consistent, scalable profit stream for your online business, then keep reading......  Read More >>

A alma nunca pensa sem uma imagem interior. (Aristóteles) Mas como posso saber que imagem surge na mente do consumidor...  Read More >>

""Dusza nigdy nie myśli bez wewnętrznego obrazu."" (Arystoteles)...  Read More >>

L'anima non pensa mai senza un'immagine interiore. (Aristotele) Ma come faccio a sapere quale immagine si forma...  Read More >>

""The mind never thinks without an inner image."" (Aristotle) But how do I know what image forms in the consumer's...  Read More >>

Marketing has never been more powerful. It has also never been easier to do it in ways that quietly erode trust....  Read More >>

Celebrating Women in Sustainability: Voices for the Future spotlights the remarkable contributions of women shaping...  Read More >>

Businesses face many opportunities and challenges in internationalization. By expanding globally, businesses experience...  Read More >>

No matter the market, no matter the circumstances, every interaction is an opportunity to sell. A Practical Guide...  Read More >>

Consumer behavior in global markets has been reshaped by the expansion of digital technologies, transforming how...  Read More >>

An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative...  Read More >>

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The book uniquely covers seventeen business functions through both modern and Buddhist perspectives, featuring 112...  Read More >>