Sales & marketing books

Potentiel d'exportation des produits biologiques de la région de Coimbatore - Résumé succinct. Cet ouvrage examine...  Read More >>

Cet ouvrage sur l'image de marque offre aux étudiants, aux dirigeants, aux enseignants, aux chefs d'entreprise et...  Read More >>

Une étude sur le comportement d'achat des consommateurs dans les grands magasins de Coimbatore révèle que le merchandising...  Read More >>

La contrefaçon est l'une des menaces qui connaît la croissance la plus rapide dans le monde économique et devient...  Read More >>

L'étude intitulée ""Satisfaction des clients à l'égard des services d'assurance maladie"" vise à examiner le niveau...  Read More >>

Notre livre examine les stratégies de marketing contemporaines et leur rôle dans la création d'un avantage concurrentiel...  Read More >>

L'âme ne pense jamais sans une image intérieure. (Aristote) Mais comment savoir quelle image se forme dans l'esprit...  Read More >>

In Demand: The Great Inversion, technologist, futurist, and serial entrepreneur Ciaran Foley argues that we are...  Read More >>

Ce travail de recherche peut aider les entreprises du secteur des boissons gazeuses à concevoir leurs stratégies...  Read More >>

Most people don't struggle because they lack effort. They struggle because they are not positioned to be valuable...  Read More >>

In an era of AI disruption, economic volatility, and workplace burnout, traditional problem-solving methods are...  Read More >>

This title offers comprehensive framework for circular design integrating systems thinking, business models, service...  Read More >>

This book offers a systematic study of social innovation in the financial services. It provides a new framework...  Read More >>

This book addresses current developments in the field of sustainable finance, conveying the relevant theories in...  Read More >>

The book aims to provide a comprehensive analysis of the theoretical and practical aspects related to values in...  Read More >>

This book explores the intersection of contemporary sport, advertising, promotional culture and wider society.  Read More >>

Trust, Media, and the Economy: Mutual Relations delves into the critical relationships between trust, media, and...  Read More >>

The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development...  Read More >>

In this book, faculty and researchers from ESSEC Business School, a recognised leader among European schools of...  Read More >>

The book surveys Islamic finance and sustainability theories, setting the stage to detail the actual work of businesses,...  Read More >>

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline...  Read More >>

This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly...  Read More >>

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous...  Read More >>

Beyond researching and teaching responsible management, business schools should aspire to walk the talk. Focussing...  Read More >>

This book is a comprehensive exploration of the critical role of trust in the rapidly evolving world of AI, providing...  Read More >>