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There are 40-90% new products not, or not yet, accepted by the consumers, because the corporations' biggest mistake... Read More >>
Drawing from extensive archival work and long-term ethnographic research, this book focuses on the so-called Bhotiyas,... Read More >>
Utilize a complete economic framework for taking products and services to market with this updated and multi-sector... Read More >>
The reflections of a grocer's delivery boy in 1950s Tayside, remembering his early days delivering orders on a rickety... Read More >>
Retail is dead, long live Retail. Shoplifters explores innovative store concepts and provides expert insights into... Read More >>
The hard part just got easy. You know how to sell—that's your job, after all—but getting CEOs and VIPs to call... Read More >>
I absolutely love International Retailing. It is one of the best texts for students. Alyssa Adomaitis, CUNY New... Read More >>
Revised edition of Visual merchandising and display, c2012. Read More >>
""The Future of Shopping"" lays out a framework for adapting your brand to the consumer of today and tomorrow. Read More >>
This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area... Read More >>
Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a... Read More >>
Revised edition of International retailing, c2007. Read More >>
The solutions manual accompanies the main edition, Introductory Mathematical Analysis for Business, Economics and... Read More >>
This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary... Read More >>
Get an overview of retail supply chain and the differences within the different retail sectors, supported by tools... Read More >>