Overview

Throughout your career, change is inevitable. As your roles, responsibilities and challenges change, so must you. It is essential that you rebrand and reinvent yourself to adapt to new environments and embrace new challenges, targets and prospects. You:Rebranded takes a sideways but forward-thinking look at the changing landscape of work, exploring inconventional thinking, practice and creative strategies to help you be distinctive and equipped for change. Whether you are at the start of your career; an entrepreneur developing new business ideas; or an experienced professional seeking career progression, you will find tools that will enable you to think and act differently and future-proof your skills. Packed with road tested advice, interviews with industry experts and signposts to further reading, You:Rebranded will change the way you brand yourself. Rethink * React * Rebrand

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9781781351383

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Reviews

I''ve read a million books on branding a but never one on personal branding. So I was very interested to see how it differs from the professional practice of launching and relaunching products, organisations and services. At SomeOne we are obsessed with creating strong impressions in the minds of potential customers (or managing your reputation where you are already known). This book shows that the same rules apply to making yourself more likely to succeed in our ever increasingly competitive environment. Brands only exist where there is competition. So if your intention is to stand out and be recognised by potential employers, investors (or even lovers!) Then this well structured romp through smart brand thinking can only help you on your journey. Simon Manchipp, Founder, SomeOne In `You: Rebranded' Richie takes a future thinking perspective on how to abe seen, be heard and get noticed'. It can feel harder than ever to make your mark in the world with your personal brand. Whatever stage you are in your career the aReThink' and aReAct' models shown here help you broadcast individuality and adopt methods that best project your distinctiveness in a competitive world. Fresh perspectives such as the aSkill nucleus' and aConnectivity Equilibrium' offer really useful frameworks to follow your path with confidence and renewed inner belief in your abilities. I've been in the creative industry of over 25 years a the insights are still relevant to my own personal development and will help anyone who embraces a strategic approach to their personal business challenges. A really useful ago-to' book for helping structure your approach for collaboration across networks and communities. A book of two parts that combines to offer you a greater opportunity in business and employment. ReMarkable. At Oakwood we are big on giving young creative talent a chance and we all remember how hard it seemed to be making the breakthrough into business. aYou: Rebranded' is an easy to digest, thought provoking guide, for anyone aspiring to that greater opportunity. By asking us to ReThink and ReAct, Richie is ReFreshing with his simplicity of approach and view on rebranding you for new opportunity. Neil Sims, Managing Director, Oakwood In this elucidating, provocative and useful book, Richie Manu provides a powerful roadmap for defining your brand, developing your own voice and standing out amidst the crowd. Well-researched, engaging and eminently practical, this is a fantastic manual for anyone wishing to redefine and propel themselves, whichever stage of their life or career. Nathalie Nahai Best-selling author `Webs Of Influence` and Web Psychologist

Author Information

Richie Manu is an award winning lecturer, designer and creative mentor. With a background in design, branding and communications, he specialises in personal, professional and business development, working with individuals and organisations from all over the world to achieve targets and develop. He is a Fellow of the Higher Education Academy and has taught at the London College of Fashion and on the International Design Camp Programme in Hong Kong, as well as holdingseveral senior lecturing posts at Central Saint Martins in London. richiemanu.com

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