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Overview"We live in a world that is increasingly text-dominated. As a result, in sales and marketing, appealing to your customer through the written word has never been more important. Yet sales writing tends to be the overlooked part of the marketing mix. In fact, it has been proven that original and inspiring sales copy can have a longer-lasting impact on target audiences. ""Write to Sell"" is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! It is aimed at anyone (from small and large companies) who needs to write sales copy (letters, brochures, emails, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader." Full Product DetailsAuthor: Andy MaslenPublisher: Cyan Books Imprint: Cyan Books Dimensions: Width: 13.00cm , Height: 1.50cm , Length: 19.80cm Weight: 0.218kg ISBN: 9781904879992ISBN 10: 1904879993 Pages: 160 Publication Date: 20 March 2007 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: Out of stock Table of ContentsReviewsAuthor InformationThe author has spent 20 years in the business communication and information industry. He runs his agency, Sunfish, and works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International. Tab Content 6Author Website:Countries AvailableAll regions |