Overview
Global business lessons from Bill Roedy, the man who built the world's largest entertainment network What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. * An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms * Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland * A business book masquerading as the memoir of one of the most important people in the music industry Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.
Full Product Details
Author: Bill Roedy ,
Wyclef Jean
Publisher: John Wiley & Sons Inc
Imprint: John Wiley & Sons Inc
Dimensions:
Width: 16.30cm
, Height: 2.60cm
, Length: 23.80cm
Weight: 0.512kg
ISBN: 9781118004760
ISBN 10: 1118004760
Pages: 312
Publication Date: 03 May 2011
Audience:
General/trade
,
General
Format: Hardback
Publisher's Status: Out of Stock Indefinitely
Availability: In Print
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.
Reviews
a phenomenal business success story. (ThirdSector.co.uk, June 2011). much of Roedy s advice is not just about how to work but also about how to live. (The Lancet, June 2011). Engrossing... a penetrative insight into the youth entertainment business Irish-Times
‘…a phenomenal business success story.' (ThirdSector.co.uk, June 2011). ‘…much of Roedy's advice is not just about how to work but also about how to live.' (The Lancet, June 2011). ‘Engrossing... a penetrative insight into the youth entertainment business' Irish-Times
'... a phenomenal business success story.' (ThirdSector.co.uk, June 2011). '... much of Roedy's advice is not just about how to work but also about how to live.' (The Lancet, June 2011). 'Engrossing... a penetrative insight into the youth entertainment business' Irish-Times
Author Information
Bill Roedy was chairman and chief executive of MTV Networks International. In this role, he ran all of MTV Networks' global multimedia operations for the brands MTV: including Music Television, Nickelodeon, VH-1, VIVA, TMF: The Music Factory, Game One, Comedy Central, and Paramount Comedy. He also has received numerous honors for his corporate and personal contributions to a range of humanitarian causes. David Fisher has worked on seventeen New York Times bestsellers, including his most recent book, No One Would Listen with whistleblower Harry Markopolos (Wiley).
