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9783031751530

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Jay Prag is Clinical Professor of Economics and Finance at the Masatoshi Ito and Peter F. Drucker School of Management, where he has taught economics, finance, and strategy since 1986. He previously taught at Harvey Mudd College, Claremont McKenna College, and Pomona College and is a consultant to public industries and start-ups on market viability. Jay holds a Ph.D. in Economics from the University of Rochester. He is the coauthor of Financial Management for Executives, Macroeconomic Essentials, Microeconomic Essentials, and Covid-U. Amanda Ishak Prag is Director of Marketing for one of the largest architecture and engineering conglomerates in the nation. A marketer for more than two decades, she has helped firms streamline internal and external communications and develop structures for organizational growth. Her research focuses on M&A integration and mass communications strategies. Amanda holds a Ph.D. in Management from the University of California, Riverside, an M.B.A. in Strategy from Claremont Graduate University, and Bachelor of Arts in Economics and Bachelor of Arts in Public Relations from the University of Southern California. She is a coauthor of Covid-U and additional empirical works. Amanda and Jay reside in sunny and overpriced Southern California with their daughter, Julianna, and their dog, Doc Brown.

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