Use of Big Data: Benefits, Risks, & Differential Pricing Issues
Author:   Diana Simpson
Publisher:   Nova Science Publishers Inc
ISBN:  

9781634853187


Pages:   170
Publication Date:   01 September 2016
Format:   Hardback
Availability:   Available To Order   Availability explained
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Use of Big Data: Benefits, Risks, & Differential Pricing Issues


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Overview

As the use of online technologies and digital engagement by consumers has expanded, the amount of consumer data that flows throughout the economy has increased. The analysis of this information can guide the development of products and services but concerns have been raised about whether certain uses of big data analytics may harm consumers. This book discusses the benefits and risks created by the use of big data analytics, the application of equal opportunity and consumer protection laws to big data, considerations for business and policy considerations raised by big data research. The book also discusses big data and differential pricing.

Full Product Details

Author:   Diana Simpson
Publisher:   Nova Science Publishers Inc
Imprint:   Nova Science Publishers Inc
Weight:   0.394kg
ISBN:  

9781634853187


ISBN 10:   1634853180
Pages:   170
Publication Date:   01 September 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

For Complete Table of Contents, please visit our website at: https://www.novapublishers.com/catalog/product_info.php?products_id=58554

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