Overview

490 million people log on to YouTube each month - and business owners need to know how to capture them or better yet, be the initial reason for their visit. Jason Rich shares the expertise of practicing entrepreneurs, delivering a step-by-step strategy supported by valuable insights, tips, and resources. From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, and ultimately, attract new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, gaining tips from well-known YouTubers on how to produce quality spots without breaking the bank.

Full Product Details

Author:   Jason R. Rich ,  The Staff of Entrepreneur Media
Publisher:   Entrepreneur Press
Imprint:   Entrepreneur Press
Dimensions:   Width: 21.00cm , Height: 2.00cm , Length: 27.50cm
Weight:   0.539kg
ISBN:  

9781599185101

ISBN 10:   1599185105
Pages:   304
Publication Date:   03 October 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Introduction What is YouTube? A brief history A look to the future Reach a worldwide market quickly and cheaply Brief discussion of the many uses of YouTube for entrepreneurs, small businesses, artists, musicians and wanna-be celebrities. Chapter 1: YouTube As A Promotional and Marketing Tool How to use YouTube videos as a promotional or marketing tool for a person, product, company, service or event. Using YouTube in conjunction with other online efforts and online social networking services Interview with advertising/marketing professional talking about how YouTube has changed the way companies, services and individuals can promote themselves Developing realistic expectations and goals Chapter 2: 10 Ways People, Companies and Organizations Are Successfully Using YouTube Detailed information about 10 different ways that YouTube can be used to promote a person, company, product, service, organization or event. Planning your YouTube strategy What it costs to get started Chapter 3: Planning Videos That Will Capture The Attention Of Your Viewers What it takes to create a successful YouTube video Exceeding the expectations of your audience Dealing with the short attention spans of viewers Time and content considerations,/li> How to tell a story or convey information in an interesting, entertaining and attention-getting way Biggest mistakes to avoid How to generate ideas for videos Developing the goal, message and approach your videos(s) will take Writing a script or storyboarding your video,/li> Targeting a specific audience successfully Chapter 4: The Equipment You'll Need A round-up of equipment you'll need to create, film, edit, upload and promote professional-quality YouTube videos. Information about cameras, lighting, microphones, backdrops, sets , Chroma Key (green screen), teleprompters, visual effects tools, editing software, editing equipment, etc. Creating a realistic production budget Chapter 5: Choosing and Buying A Video Camera How to buy the perfect HD video camera for your needs Optional lighting and sound equipment you'll also need Backgrounds and other sets or props Chapter 6: Filming YouTube Videos Camera, set, actors, props, sound, lighting Choosing and using a video camera,/li> Shooting indoors versus outdoors What you need to know about lighting Your on-camera image - hair, makeup, wardrobe, personality, etc. Producing videos with top-notch sound quality Overcoming common video production mistakes Tips from one or two professional Hollywood camera people and directors. Chapter 7: Using Chroma Key (Green Screen) Effects In Your Videos What Chroma Key is and how it can be used in YouTube videos Additional software and equipment you'll need Pros and cons of using Chroma key Chapter 8: Editing Your YouTube Videos Using video editing software Adding visual effects, transitions and titles Video editing tips and strategies Biggest mistakes to avoid Chapter 9: Legally Adding Audio Effects and Music To Your Videos Copyright issues Licensing or acquiring background music and sound effects that you can use freely Your music and sound effects options Chapter 10: How To Start Your Own YouTube Channel What is a YouTube channel Benefits of starting a YouTube channel Tips for making your YouTube channel successful Building a dedicated audience What the most successful YouTube channels have in common Chapter 11: Uploading Your Video To YouTube Setting up a YouTube Account and Channel Step-by-step guide to uploading a video Common problems and easy solutions for them Giving your video a title, description, keywords, etc. Chapter 12: Promoting Your YouTube Videos Tips for making a video go viral Soliciting Comments and Likes and why they're important Making sure people can find your videos easily Cross promoting YouTube videos on Facebook, Twitter, Google+ and other online social networking sites, as well as your own website, blog, etc. Other methods for promoting YouTube videos and getting views Chapter 13: Monetizing YouTube: Get Paid For Your Video Views How to make money by publishing videos on YouTube Becoming a YouTube Partner Becoming a successful, professional YouTuber Other money-making opportunities related to YouTube Selling products and merchandise to your viewers Chapter 14: What It Takes To Be A Popular YouTuber Advice from successful YouTubers about becoming a well-liked and popular YouTube personality Develop and fine-tune your on-line appearance, image and personality Communicating effectively with your audience How to build a following and increase your popularity Pros and cons of being popular on YouTube Chapter 15: Interacting With Your Video's Viewers and Fans How to develop an ongoing rapport with your viewers and fans, and built a loyal following How to continuously expand your online following Safety and privacy considerations Chapter 16: Using YouTube As A Launching Pad To Become Famous How to transform YouTube popularity into real-world fame for yourself How to be discovered online by television producers, record labels, modeling agencies, casting directors, etc. Biggest mistakes to avoid when trying to become famous online Chapter 17: YouTube Alternatives Other places to publish, distribute and promote your videos online Live webcasting Webinars Chapter 18: Interviews with Additional YouTube Experts Detailed and exclusive interviews with well-know YouTube personalities

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Author Information

Jason R. Rich is the best-selling author of more than 40 books covering a wide range of topics, including computers and ecommerce. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites. He is based in Foxboro, MA.

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