Overview

490 million people log on to YouTube each month - and business owners need to know how to capture them or better yet, be the initial reason for their visit. Jason Rich shares the expertise of practicing entrepreneurs, delivering a step-by-step strategy supported by valuable insights, tips, and resources. From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, and ultimately, attract new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, gaining tips from well-known YouTubers on how to produce quality spots without breaking the bank.

Full Product Details

Author:   Jason R. Rich ,  The Staff of Entrepreneur Media
Publisher:   Entrepreneur Press
Imprint:   Entrepreneur Press
Edition:   2nd edition
ISBN:  

9781599186191

ISBN 10:   1599186195
Pages:   275
Publication Date:   12 April 2018
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable  
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

Preface: On YouTube, You or Your Business is the Star Part 1: Using YouTube to Market and Promote Your Business Chapter 1: Using YouTube as a Promotional and Marketing Tool Chapter 2: Ten Ways People, Companies, and Organizations Are Successfully Using YouTube Chapter 3: Planning Videos That Will Capture Your Viewers’ Attention Chapter 4: How to Start Your Own YouTube Channel Chapter 5: Interacting with Viewers and Subscribers Chapter 6: Promoting Your YouTube Videos Chapter 7: Monetizing YouTube: Getting Paid for Your Video Views Chapter 8: Go Live with Your Broadcasts Part II: Producing Your Own Videos Chapter 9: The Equipment You’ll Need Chapter 10: Selecting the Right Video Camera Chapter 11: Filming YouTube Videos Chapter 12: Editing Your YouTube Videos Chapter 13: Uploading Your Videos to YouTube Part III: Expert Advice Chapter 14: Learn from Business Owners and Entrepreneurs Chapter 15: Hiring Help: The YouTube Services Industry Chapter 16: Specialized Advice Part IV: Appendix (Resources)

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Author Information

For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We’ll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success. Jason R. Rich is the bestselling author of more than 40 books covering a wide range of topics, including computers, ecommerce, personal finance, career-related topics, and travel and entertainment. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites Jason R. Rich is the best-selling author of more than 40 books covering a wide range of topics, including computers and ecommerce. He also contributes regularly to major daily newspapers, including the New York Daily News, as well as national magazines and popular websites.

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