Trust in Market Relationships
Author:   Sandro Castaldo
Publisher:   Edward Elgar Publishing Ltd
ISBN:  

9781845427610


Pages:   320
Publication Date:   27 November 2007
Format:   Hardback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Trust in Market Relationships


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Full Product Details

Author:   Sandro Castaldo
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
Dimensions:   Width: 15.60cm , Height: 2.80cm , Length: 23.40cm
Weight:   0.606kg
ISBN:  

9781845427610


ISBN 10:   1845427610
Pages:   320
Publication Date:   27 November 2007
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Contents: Preface Part I: Conceptual Assumptions of Trust 1. Relationship- and Network-based Approaches: The Emergence of Trust Demand 2. The Value of Trust Part II: The Contribution of the Different Disciplinary Contexts 3. Multidisciplinary Studies on Trust 4. Trust in Marketing Part III: The Trust Construct's Analytical Boundaries 5. Trust Definition: A Content Meta-Analysis 6. Trust in Market Relationships: The Main Analytical Dimensions Part IV: Trust Development 7. A Trust Growth Model 8. The Evolutionary and Interactive Dynamics of Trust References Index

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Sandro Castaldo, Professor of Marketing, Bocconi University, Italy

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