True: A Technique For Finding Insights.
Author:   Martin Gjerløff
Publisher:   True. a Technique for Finding Insights.
ISBN:  

9788797189931


Pages:   102
Publication Date:   04 August 2020
Format:   Paperback
Availability:   Available To Order   Availability explained
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True: A Technique For Finding Insights.


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Overview

Great ideas spring from great insight. This brief book unveils the three simple steps to uncover the human insights and unlock universal truths that will give you a springboard for greater ideas.Leaders, strategists, consultants, comms planners, creatives and designers in any field can with this book have the advantage of having better insights to have better ideas.CONTENTS-Prologue -Introduction-A Brief History of Insights in Advertising-What is a TRUE Insight, Anyway? -The Insight Optic-Step One: Identify Your Insight-Step Two: Simplify Your Insight-Step Three: Amplify Your Insight-Stay on the Outlook for Insights -Conclusion-Sources & Resources

Full Product Details

Author:   Martin Gjerløff
Publisher:   True. a Technique for Finding Insights.
Imprint:   True. a Technique for Finding Insights.
Dimensions:   Width: 12.70cm , Height: 0.50cm , Length: 20.30cm
Weight:   0.109kg
ISBN:  

9788797189931


ISBN 10:   8797189936
Pages:   102
Publication Date:   04 August 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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