Tourism: The Business of Hospitality and Travel, Global Edition
Author:   Roy Cook ,  Cathy Hsu ,  Lorraine Taylor ,  Lorraine Taylor
Publisher:   Pearson Education Limited
Edition:   6th edition
ISBN:  

9781292221670


Pages:   448
Publication Date:   18 September 2017
Format:   Paperback
Availability:   Available To Order   Availability explained
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Tourism: The Business of Hospitality and Travel, Global Edition


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Overview

For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Full Product Details

Author:   Roy Cook ,  Cathy Hsu ,  Lorraine Taylor ,  Lorraine Taylor
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   6th edition
Dimensions:   Width: 21.50cm , Height: 1.00cm , Length: 27.00cm
Weight:   0.899kg
ISBN:  

9781292221670


ISBN 10:   1292221674
Pages:   448
Publication Date:   18 September 2017
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS Introducing the World's Largest Industry Tourism Marketing to the Traveling Public Delivering Quality Tourism Services Bringing Travelers and Tourism Service Suppliers Together Capturing Technology's Competitive Advantages PART II: TOURISM SERVICE SUPPLIERS Transportation Accommodations Food and Beverage Attractions and Entertainment Destinations PART III: THE TOURISM ENVIRONMENT Economic and Political Impacts of Tourism Environmental and Social/Cultural Impacts of Tourism Sustaining Tourism's Benefits The Future of Tourism

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