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OverviewFull Product DetailsAuthor: Thuy-Huong Truong , Brian KingPublisher: Nova Science Publishers Inc Imprint: Nova Science Publishers Inc Weight: 0.144kg ISBN: 9781617280344ISBN 10: 1617280348 Pages: 70 Publication Date: 04 February 2011 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Awaiting stock  The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of ContentsIntroduction; The Tourism Industry in Vietnam: Challenges & Opportunities; The Chinese & American Inbound Markets; Chinese Tourists in the Asia Context; Western Markets & U.S. Tourists; Discussion; Conclusions; Literature Review; Methodology; Results; Index.ReviewsAuthor InformationAs a researcher, Dr Thuy-Huong Truong has published in numerous peer-reviewed, books and many other academic journals and forums. Dr. Truongs academic expertise focuses on Cross-cultural studies, Marketing, Consumer behaviour, Tourism Principles and associated research. Dr. Truong has worked on numerous studies and projects. These include examining the Emerging Markets of Inbound Tourism in Vietnam, in Asia Pacific Region and in Developing Countries; Destination Resources and Product Development; International Marketing and Tourism, and Sustainable and Ecotourism Tourism. As a lecturer, Dr. Truong has coordinated and taught a range of Subjects including Marketing, Tourism, Consumer Behaviour, Hospitality, Management, Quantitative and Qualitative Research Methods spanning over 20 years at various institutions in Australia (Melbourne and Sydney), Vietnam, France, Malaysia, Kuwait and China. With her multiple language skills and extensive industry experience, Dr. Truong has being an assistant manager and business consultant for many international joint-venture companies across Vietnam. These comprise of various fields including marketing, tourism, hospitality, medicine, engineering and construction, water and waste water and, forestry and agriculture. Tab Content 6Author Website:Countries AvailableAll regions |
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