Overview

Great business, brands, fashion, art, film, literature, advertising and design are all about brilliantly told stories. Told explains through words and pictures the importance of story and the universal role it plays as the secret of success. Told is about the art of story, not the science. It defines the 20 great principles of storytelling and then shows how they work by weaving them into 30 illustrated short stories that vary in format from poetry to screenplay. It is show, not tell, in action.

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9781861543042

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Basil Hyman is the third generation of a family who have been in the furniture business since the twenties. In the sixties, he was the Managing Director and Chairman of Limelight Furniture and the Chief Executive of Beautility, Alpha Furniture and Blue Gate Kitchens. Steven Braggs, has been a keen collector of sixties furniture for over ten years and has spoken on BBC Radio about the history of the British seaside holiday. He is also creator of www.retrowow.co.uk, an online resource center about the fifties, sixties and seventies.

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