Overview

TikTok has rewritten the rules of small business marketing, and the businesses winning on the platform are not the ones with the biggest budgets - they are the ones with the sharpest strategies. TikTok Marketing for Small Businesses: A 90-Day Guide to Going Viral, Turning Views into Sales, and Growing a Profitable Brand Fast by Alex Ballard is the definitive playbook for any small business owner ready to turn short-form video into a serious revenue channel. This book delivers a structured, 90-day framework built on how TikTok actually works - from decoding the algorithm and building a scroll-stopping brand identity, to creating viral content, activating TikTok Shop, and scaling with paid ads and influencer partnerships. Every chapter is grounded in practical strategy, with zero filler and zero theory that does not connect directly to business results. Whether selling handmade products, running a local service business, or launching a brand from scratch, this guide provides the tools, frameworks, and step-by-step action plan to build a profitable TikTok presence - starting from the very first post. For small business owners who are done watching competitors grow and ready to claim their own unfair advantage, this is the book that makes it possible.

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