Think Like a Brand: Not a Bank - Second Edition
Author:   Kelsey Weaver ,  Allison Netzer
Publisher:   Independently Published
ISBN:  

9798251793604


Pages:   116
Publication Date:   12 March 2026
Format:   Paperback
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Think Like a Brand: Not a Bank - Second Edition


Overview

Most financial brands are built to explain the product, but the ones winning right now are built to create pull. The instinct is to do more, except that more of the wrong thing doesn't build a brand -- it builds noise. Most financial brands compete on features and comparisons instead of conviction; this book shows you how to fix that. Who this is for: CEOs watching inferior competitors win while you struggle to articulate what makes you different. CMOs stuck in campaign mode without the organizational buy-in to build something that lasts.

Full Product Details

Author:   Kelsey Weaver ,  Allison Netzer
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 15.20cm , Height: 0.60cm , Length: 22.90cm
Weight:   0.163kg
ISBN:  

9798251793604


Pages:   116
Publication Date:   12 March 2026
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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