Overview

Think Global, Speak Local is the first manual to bridge the gap between international marketing and cultural content adaptation, demonstrating that true global success stems from multilingualism and the ability to translate not only words, but cultural meanings. Grounded in over ten years of experience gained by the author across the United Kingdom and Italy, the book addresses the key themes of cross-country marketing: from the translation trap to the new SEO paradigm, from consumer psychology to the role of artificial intelligence in personalisation at an international scale. With its extensive toolbox of real-world case studies, actionable frameworks, and comparative tables - and a style that weaves Italian and English together - Think Global, Speak Local is aimed at entrepreneurs, start-up founders, marketing managers, SEO specialists, and SMEs who wish to transform global ambition into concrete local results, broadening their competitiveness in foreign markets.

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