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OverviewThis book examines the key Western traditions of thinking about and being a consumer. Each chapter focuses on a different consumer model and readers are invited to enter an exciting analysis of contemporary consumerism. Updated with new material, this Second Edition looks at the impact of new technology on consumerism and the consolidation of consumerism and consumer language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9//11 and United States military hegemony is examined, as is the influence on consumerism of Islamic fundamentalism, the anti-globalization movement, environmental concerns and depleting natural resources. Full Product DetailsAuthor: Professor Yiannis Gabriel , Professor Tim LangPublisher: Sage Publications (CA) Imprint: Sage Publications (CA) ISBN: 9786611244903ISBN 10: 6611244905 Pages: 229 Publication Date: 07 April 2006 Audience: General/trade , General Format: Electronic book text Publisher's Status: Unknown Availability: Out of stock Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |