The Theatrics of Email Marketing: Every Email Has a Role. Here's How to Write It.
Author:   Daniel Okorie
Publisher:   Independently Published
ISBN:  

9798197266538


Pages:   136
Publication Date:   16 May 2026
Format:   Paperback
Availability:   Available To Order   Availability explained
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The Theatrics of Email Marketing: Every Email Has a Role. Here's How to Write It.


Overview

Most email marketers learn the tactics before they understand the structure. They can write a subject line. They can build a flow. What they cannot do is explain why each email in that flow exists and what it is supposed to accomplish in the relationship. This book teaches the full email lifecycle through the lens of playwrighting. Every email type is a character with a specific motivation, a specific conflict, and a specific role in the story your brand tells. Nine characters. Nine jobs. One coherent programme. For creative marketing professionals who think in narrative, not in funnels.

Full Product Details

Author:   Daniel Okorie
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 15.20cm , Height: 0.70cm , Length: 22.90cm
Weight:   0.191kg
ISBN:  

9798197266538


Pages:   136
Publication Date:   16 May 2026
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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