The Strategy of Desire
Author:   Ernest Dichter
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138538894


Pages:   328
Publication Date:   26 July 2017
Format:   Hardback
Availability:   In Print   Availability explained
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The Strategy of Desire


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Author:   Ernest Dichter
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138538894


ISBN 10:   1138538892
Pages:   328
Publication Date:   26 July 2017
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

INTRODUCTION TO THE TRANSACTION EDITION, ONE: PERSUASION STARTED WITH EVE, TWO: STRATEGY IN A CONFLICT ERA, APPENDIX I, APPENDIX II

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Ernest Dichter

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