The Story of the Tour de France, Volume 1: 1903-1975: How a Newspaper Promotion Became the Greatest Sporting Event in the World

Author:   Bill McGann ,  Carol McGann
Publisher:   McGann Publishing LLC
Edition:   2nd ed.
ISBN:  

9780985963682


Pages:   422
Publication Date:   12 July 2019
Format:   Paperback
Availability:   In stock   Availability explained
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The Story of the Tour de France, Volume 1: 1903-1975: How a Newspaper Promotion Became the Greatest Sporting Event in the World


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Overview

At the dawn of the 20th century, French newspapers used bicycle races as promotions to build readership. Until 1903 these were one-day events. Looking to deliver a coup de grâce in a vicious circulation war, Henri Desgrange--editor of the Parisian sports magazine L'Auto--took the suggestion of one of his writers to organize a race that would last several days longer than anything else, like the six-day races on the track, but on the road. That's exactly what happened. For almost three weeks, the riders in the first Tour de France rode over dirt roads and cobblestones in a grand circumnavigation of France. The race was an electrifying success. Held annually (suspended only during the two World Wars), the Tour grew longer and more complex. Desgrange kept tinkering with an ever-changing set of rules for the Tour, looking for the perfect formula for his race. Each year a new cast of riders assembles to contest what has now become the greatest sporting event in the world.

Full Product Details

Author:   Bill McGann ,  Carol McGann
Publisher:   McGann Publishing LLC
Imprint:   McGann Publishing LLC
Edition:   2nd ed.
Dimensions:   Width: 15.20cm , Height: 2.40cm , Length: 22.90cm
Weight:   0.617kg
ISBN:  

9780985963682


ISBN 10:   0985963689
Pages:   422
Publication Date:   12 July 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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