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OverviewFull Product DetailsAuthor: Barrie Gunter (University of Leicester, UK University of Leicester University of Sheffield, United Kingdom)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.367kg ISBN: 9781138340749ISBN 10: 113834074 Pages: 258 Publication Date: 07 August 2018 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Types of Consumer Segmentation 2. Personality Psychology and Consumer Segmentation 3. Custom-Built Psychographic Consumer Typologies 4. The Search for Psychology-Based Predictors of Purchase Preferences 5. Psychological Profiles within Demographics 6. Global Consumer Profiling 7. Profiling Consumers for Old and New Media Markets 8. Psychological Profiling and Consumers’ Reactions to Marketing Campaigns 9. Practicalities, Pros and Cons of Psychological ProfilingReviews"""This excellent volume provides an up-to-date overview of the current state in consumer profiling. I highly recommend the book to students, teachers and all those interested in current developments in consumer research and marketing."" --Dirk vom Lehn, King's College London, UK" This excellent volume provides an up-to-date overview of the current state in consumer profiling. I highly recommend the book to students, teachers and all those interested in current developments in consumer research and marketing. --Dirk vom Lehn, King's College London, UK Author InformationBarrie Gunter is Emeritus Professor, University of Leicester, UK where he was formerly a Professor of Mass Communication and Head of the Department of Media and Communication. A psychologist by training who has also worked in broadcasting as an audience researcher, he has written nearly 60 books on media, marketing and management. Tab Content 6Author Website:Countries AvailableAll regions |
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