Overview

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going ""beyond green""--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

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Eric Ryan is the cofounder of Method, a San Francisco-based corporation that manufactures biodegradable, nontoxic cleaning supplies. Ryan spent seven years in advertising and branding for companies such as Gap and Saturn before starting Method in 2001. He is the coauthor of The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down. Eric Ryan is the cofounder of Method, a San Francisco-based corporation that manufactures biodegradable, nontoxic cleaning supplies. Ryan spent seven years in advertising and branding for companies such as Gap and Saturn before starting Method in 2001. He is the coauthor of The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down.

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