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OverviewIn this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments. Full Product DetailsAuthor: Dirk RemleyPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9780367888343ISBN 10: 0367888343 Pages: 172 Publication Date: 10 December 2019 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Introduction 2. Multimodality and Neurobiology 3. The Neurocognitive Model of Multimodal Rhetoric 4. Framing Perception with Media 5. Narrative and Persuasion 6. Dress and Natural [Neural] Codes: Smell, Setting and Audience 7. Persuasion of Change 8. Historical Political Speeches 9. Persuasion, Perception and the Law 10. Production 11. A Neurorhetorical Analysis of a Multimodal Print Persuasive Message 12. ConclusionReviewsAuthor InformationDirk Remley is Professor in the Department of English at Kent State University, USA. He is the author of How the Brain Processes Multimodal Technical Instructions, Baywood 2015 and Exploding Technical Communication, Baywood 2015. Tab Content 6Author Website:Countries AvailableAll regions |
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