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OverviewFull Product DetailsAuthor: Dr. Andrew McStayPublisher: Continuum Publishing Corporation Imprint: Continuum Publishing Corporation Dimensions: Width: 15.20cm , Height: 1.50cm , Length: 22.90cm Weight: 0.467kg ISBN: 9781441176141ISBN 10: 1441176144 Pages: 200 Publication Date: 14 April 2011 Audience: College/higher education , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Language: English Table of ContentsReviewsThe confusing yet omnipresent world of digital media require analysis of specific sites and types of content. One could do no better than turn to Andrew McStay's The Mood of Information to learn about some fascinating yet troubling developments in the region of behavioural advertising, the tracking of marketing activities by consumers. I endorse this volume for those interested in the reconfiguration of privacy that its topic explores. --Mark Poster, Professor Emeritus, Department of Film and Media Studies, University of California, Irvine The confusing yet omnipresent world of digital media require analysis of specific sites and types of content. One could do no better than turn to Andrew McStay's The Mood of Information to learn about some fascinating yet troubling developments in the region of behavioural advertising, the tracking of marketing activities by consumers. I endorse this volume for those interested in the reconfiguration of privacy that its topic explores. <p>-- Mark Poster, Professor Emeritus, Department of Film and Media Studies, University of California, Irvine The confusing yet omnipresent world of digital media require analysis of specific sites and types of content. One could do no better than turn to Andrew McStay's The Mood of Information to learn about some fascinating yet troubling developments in the region of behavioural advertising, the tracking of marketing activities by consumers. I endorse this volume for those interested in the reconfiguration of privacy that its topic explores. <p> Mark Poster, Professor Emeritus, Department of Film and Media Studies, University of California, Irvine Author InformationDr. Andrew McStay is Lecturer at Bangor University, UK, and author of Digital Advertising (Palgrave MacMillan, 2009). He maintains a blog at: http://advertising-communications-culture.blogspot.com/ Tab Content 6Author Website:Countries AvailableAll regions |