The Mood of Information: A Critique of Online Behavioural Advertising

Author:   Dr. Andrew McStay
Publisher:   Continuum Publishing Corporation
ISBN:  

9781441176141


Pages:   200
Publication Date:   14 April 2011
Format:   Hardback
Availability:   To order   Availability explained
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The Mood of Information: A Critique of Online Behavioural Advertising


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Full Product Details

Author:   Dr. Andrew McStay
Publisher:   Continuum Publishing Corporation
Imprint:   Continuum Publishing Corporation
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.467kg
ISBN:  

9781441176141


ISBN 10:   1441176144
Pages:   200
Publication Date:   14 April 2011
Audience:   College/higher education ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.
Language:   English

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The confusing yet omnipresent world of digital media require analysis of specific sites and types of content. One could do no better than turn to Andrew McStay's The Mood of Information to learn about some fascinating yet troubling developments in the region of behavioural advertising, the tracking of marketing activities by consumers. I endorse this volume for those interested in the reconfiguration of privacy that its topic explores. --Mark Poster, Professor Emeritus, Department of Film and Media Studies, University of California, Irvine


The confusing yet omnipresent world of digital media require analysis of specific sites and types of content. One could do no better than turn to Andrew McStay's The Mood of Information to learn about some fascinating yet troubling developments in the region of behavioural advertising, the tracking of marketing activities by consumers. I endorse this volume for those interested in the reconfiguration of privacy that its topic explores. <p>-- Mark Poster, Professor Emeritus, Department of Film and Media Studies, University of California, Irvine


The confusing yet omnipresent world of digital media require analysis of specific sites and types of content. One could do no better than turn to Andrew McStay's The Mood of Information to learn about some fascinating yet troubling developments in the region of behavioural advertising, the tracking of marketing activities by consumers. I endorse this volume for those interested in the reconfiguration of privacy that its topic explores. <p> Mark Poster, Professor Emeritus, Department of Film and Media Studies, University of California, Irvine


Author Information

Dr. Andrew McStay is Lecturer at Bangor University, UK, and author of Digital Advertising (Palgrave MacMillan, 2009). He maintains a blog at: http://advertising-communications-culture.blogspot.com/

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