Overview

"This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and media we use in the process of trace-making. Taking a broad view of the act of writing, the volume features contributions from both established and up-and-coming scholars from around the world and incorporates a range of methodological and theoretical perspectives, from fields such as linguistics, philosophy, psychology of perception, design, and semiotics. This interdisciplinary framework allows readers to see the relationships between writing and other forms of ""trace-making"", including architectural drawings, graphic shapes, and commercial logos, and between writing and reading, with a number of illustrations highlighting the visual data used in the forms and studies discussed. The book also looks forward to the future, discussing digital media and new technology and their implications for trace-making. This pioneering volume will be of interest to scholars and researchers in multimodality, literacy, cognitive neuroscience, design theory, discourse analysis, and applied linguistics."

Full Product Details

Author:   Christian Mosbæk Johannessen ,  Theo van Leeuwen
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.408kg
ISBN:  

9780367365851

ISBN 10:   0367365855
Pages:   288
Publication Date:   12 July 2019
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction Christian Mosbæk Johannessen and Theo van Leeuwen 1. The production and perception of handwritten traces Aurelie Lagarrigue and Marieke Longcamp 2. Touchlines: Manual Inscription and Haptic Perception Tim Ingold 3. Graphic trace-making as articulated-expressive trajectories of movement: De-textualizing and de-stratifying graphic traces Paul J. Thibault 4. Ink under my nails Brody L. Neuenschwander 5. The European Lettering Institute: Or how being left-handed challenged well established mark making methodologies Lieve Cornil 6. The Discipline of Tracing in Architectural Drawing Raymond Lucas 7. Contemporary Western Calligraphy: Written Marks as Visible Rhythms Karine Bouchy 8. Expressing identity in Microsoft Word: A critical discussion of the stylistic normativity of templates and software Gunhild Kvåle 9. (Ir)regularity Christian Mosbæk Johannessen and Theo van Leeuwen 10. Losing to gain: Balancing style and texture in the Starbucks logo Giorgia Aiello 11. Traces in Public Spaces. Studying religious signs in social frames Anne Løvland and Pål Repstad 12. Calligraphy as Graphically Autonomous Form. A corpus study of Persian calligraphic letterforms using a multimodal approach Mahdiyeh Meidani 13 Signifying intimate needs in public spaces Elise Seip Tønnessen

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Author Information

Christian Mosbæk Johannessen is Assistant Professor of Visual Communication at the University of Southern Denmark. Theo van Leeuwen is Professor of Multimodal Communication at the University of Southern Denmark.

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