Overview

Explore the early days of the iconic American Girl brand, from developing key characters to opening the first store! Go behind-the-scenes of the creation of one of America's most iconic brands, American Girl. From founder Pleasant Rowland's original business plan scribbled on a yellow legal pad to the culmination of her dream to add a store and a magazine, readers will discover never before seen art, letters, product designs, and so much more. Includes material from the archives of American Girl - some of which have never before been seen by the public! Packaged in a beautiful, sprawling coffee table book, get ready to immerse yourself in the history of Pleasant Company and American Girl.

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9781683372561

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American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (www.mattel.com), a leading global toy company and owner of one of the strongest portfolios of children's and family entertainment franchises in the world. American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl's spirit and help develop her strength of character. Best-selling lines include Truly Me(TM), Girl of the Year(TM), Bitty Baby(R), WellieWishers(TM), Create Your Own(TM), and American Girl's classic historical characters. The company sells products through its award-winning catalogue, on americangirl.com, in its proprietary U.S. experiential retail stores, as well as at specialty retailers nationwide. By inspiring girls to be their best, American Girl has earned the loyalty of millions and the praise and trust of parents and educators.

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