Overview

Be nice, but not too nice. Be successful, but not too successful. Just be likeable. Whatever that means? Women are stuck in an impossible bind. At work, strong women are criticized for being cold, and warm women are seen as pushovers. An award-winning journalist examines this fundamental paradox and empowers readers to let go of old rules and reimagine leadership rather than reinventing themselves. Consider that even competent women must appear likeable to successfully negotiate a salary, ask for a promotion, or take credit for a job well done--and that studies show these actions usually make them less likeable. And this minefield is doubly loaded when likeability intersects with race, ethnicity, sexual orientation, and parental status. Relying on extensive research and interviews, and carefully examined personal experience, The Likeability Trap delivers an essential examination of the pressure put on women to be amiable at work, home, and in the public sphere, and explores the price women pay for internalizing those demands. Rather than advising readers to make themselves likeable, Menendez empowers them to examine how they perceive themselves and others and explores how the concept of likeability is riddled with cultural biases. Our demands for likeability, she argues, hinder everyone's progress and power. Inspiring, thoughtful and often funny, The Likeability Trap proposes surprising, practical solutions for confronting the cultural patterns holding us back, encourages us to value unique talents and styles instead of muting them, and to remember that while likeability is part of the game, it will not break you.

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9781094026695

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"Alicia Menendez is a journalist and multimedia storyteller. Named ""Broadcast Journalism's New Gladiator"" by Elle, a ""Content Queen"" by Marie Claire, and ""Ms. Millennial"" by The Washington Post, Alicia has quickly become a force in American media. Alicia is the co-host of Amanpour and Company. She has also contributed reporting to ABC's Nightline and World News Tonight as well as ABC's Emmy-nominated 2014 Election Night coverage. A native of Union City, New Jersey, Alicia is a graduate of Harvard College. She lives in Miami, Florida with her husband and her daughter."

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