The Intelligent Company: Five Steps to Success with Evidence-Based Management

Author:   Bernard Marr ,  Thomas H. Davenport
Publisher:   John Wiley and Sons Ltd
ISBN:  

9780470685952


Pages:   252
Publication Date:   26 February 2010
Format:   Hardback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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The Intelligent Company: Five Steps to Success with Evidence-Based Management


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Overview

Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages. As information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the severe skills shortage in analytics, data presentation and communication. This latest book by best-selling management expert Bernard Marr will equip you with a set of powerful skills that are vital for successful managers now and in the future. Increase your market value by gaining essential skills that are in high demand but in short supply. Loaded with practical step-by-step guidance, simple tools and real life examples of how leading organizations such as Google, CocaCola, Capital One, Saatchi & Saatchi, Tesco, Yahoo, as well as Government Departments and Agencies have put the principles into practice. The five steps to more intelligent decision making are: Step 1: More intelligent strategies by identifying strategic priorities and agreeing your real information needs Step 2: More intelligent data by creating relevant and meaningful performance indicators and qualitative management information linked back to your strategic information needs Step 3: More intelligent insights by using good evidence to test and prove ideas and by analysing the data to gain robust and reliable insights Step 4: More intelligent communication by creating informative and engaging management information packs and dashboards that provide the essential information, packaged in an easy-to-read way Step 5: More intelligent decision making by fostering an evidence-based culture of turning information into actionable knowledge and real decisions Bernard Marr did it again! This outstanding and practical book will help your company become more intelligent and more successful. Marr takes the fields of business-intelligence, analytics and scorecarding to bring them together into a powerful and easy-to-follow 5-step framework. The Intelligent Company is THE must-read book of our times. Bruno Aziza, Co-author of best-selling book Drive Business Performance and Worldwide Strategy Lead, Microsoft Business Intelligence Book after book Bernard Marr is redefining the fundamentals of good business management. The Intelligent Company is a must read in these changing times and a reference you will want on your desk every day! Gabriel Bellenger, Accenture Strategy

Full Product Details

Author:   Bernard Marr ,  Thomas H. Davenport
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Dimensions:   Width: 16.30cm , Height: 2.40cm , Length: 23.60cm
Weight:   0.526kg
ISBN:  

9780470685952


ISBN 10:   0470685956
Pages:   252
Publication Date:   26 February 2010
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

ABOUT THE AUTHOR xi FOREWORD xv ACKNOWLEDGEMENTS xix 1 THE DATA-KNOWLEDGE CRUNCH 1 Introduction 1 The data and information explosion 2 The failure to turn data into mission-critical insights 3 Investment in business intelligence 6 Evidence-based management 9 Conclusions 12 2 THE EVIDENCE-BASED MANAGEMENT MODEL 13 Introduction 13 Evidence-based medicine 15 The scientific method 15 The EbM model explained 16 Conclusions 20 3 IDENTIFYING OBJECTIVES AND INFORMATION NEEDS 21 Introduction 21 How a police `SWAT' team uses EbM 22 Step 1 - sub-step one: what do we need to know? 25 Strategic performance management frameworks 30 A strategy map as a hypothesis 50 Who needs to know what, when and why? 52 What are the most important unanswered questions? 54 Ten steps for creating good KPQs and KAQs 58 Conclusions 63 4 COLLECTING THE RIGHT DATA 65 Introduction 65 Key performance indicators and building evidence 67 Collecting the right data 69 What is evidence and what is data? 70 Data collection methodologies 71 Quantitative data collection methods 72 Qualitative data techniques 78 Using both quantitative and qualitative data 83 Making data collection part of the job 84 Engaging people in data collection 87 Assigning meaning to data 89 Reliability and validity 93 Planning the data collection process 94 The role of IT infrastructure and applications in the collection of data 96 Conclusions 100 5 ANALYSE THE DATA AND GAIN INSIGHTS 101 Introduction 101 Data analysis 104 Budgeting and planning 112 Reporting and consolidation 113 Value-driver modelling 113 Experimentation 117 Role of IT infrastructure and applications in analysing data 129 Conclusions 132 6 PRESENT AND COMMUNICATE THE INFORMATION 135 Introduction 135 How to get the attention of decision makers 137 Publishing analogies 138 Guidance for presenting information 144 The role of IT infrastructure and applications in presenting information 151 Conclusions 160 7 TURNING INFORMATION INTO ACTIONABLE KNOWLEDGE 163 Introduction 163 Ensure that the available evidence is used to make the best decisions 167 Turning knowledge into action 172 The knowing doing gap 173 Conclusions 188 8 CONCLUSION AND ACTION CHECKLIST 189 Introduction 189 Action checklist 193 Final words 207 REFERENCES 209 INDEX 213

Reviews

‘…provides an effective, simple and practical model…useful to all managers who need to make clear objective decisions.' (Proffessional Manager, October 2010)


‘…provides an effective, simple and practical model…useful to all managers who need to make clear objective decisions.' (Proffessional Manager, October 2010) ‘Bernard's simple, step-by-step model offers managers a vital tool for analysing their business and improving performance.' (Better Business Focus, August 2010). ‘Bernard Marr's book is manna from heaven for those who prefer to base decisions on facts.' (Quality World, October 2010).


Author Information

Bernard Marr is a leading global authority and best-selling author on organisational performance and business success. In this capacity he regularly advises leading companies, organisations and governments across the globe, which makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard Marr is acknowledged by the CEO Journal as one of today's leading business brains. Bernard Marr has written a number of seminal books and over 200 high profile reports and articles on managing and improving organisational performance. This includes the best-sellers Managing and Delivering Performance and Strategic Performance Management, a number of Gartner Reports, and the world's largest research studies on the topic. Today, Bernard Marr heads up the famed Advanced Performance Institute, where he can be contacted at www.ap-institute.com.

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