Overview

Your go-to guide for building better digital experiences in one of the world's most unique industries. Written by Steve Johnson, Co-Founder and Chief Product Officer of insured.io, this pocket-sized guide distills more than two decades of insurance and UX experience, plus insights from over 250,000 customer interactions, into clear, practical advice you can actually use. Learn how to simplify, modernize, and improve every step of the policyholder journey. Whether you're a carrier, MGA, agent, or insurtech leader, you'll find actionable strategies to transform legacy systems, strengthen customer loyalty, and make the insurance experience better. Smart. Practical. Occasionally funny (hopefully). And almost certainly the only insurance book you'll ever read that references velociraptors and Domino's Pizza.

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Steve Johnson is the Co-Founder and Chief Product Officer of insured.io, a company focused on improving the customer journey and accelerating digital transformation for insurance organizations. In his current role, he has led the charge in building insured.io's unique and powerful platform, maintaining overarching responsibility for the organization's product, design, development, analytics, and marketing in order to continuously innovate and deploy high-quality solutions for insurers. He is also the Founder of hibackpack.com, a travel insurance brand that aims to disrupt the way US travelers buy their travel insurance. Before founding insured.io, Steve held software development and underwriting roles across both personal and commercial lines insurance companies. With more than two decades of industry experience and a background in full-stack software development, art, and design, he brings a unique blend of technical and creative expertise. He earned a Bachelor of Arts in History from California State University, Sacramento, and is a Pragmatic Certified Product Manager. Outside of work, Steve enjoys all forms of analog media, 1980s horror, hard science fiction, and meticulously tracking every film he's ever watched on Letterboxd.

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