Overview

The balance of power has changed. Consumers have more power and control than ever before. They want everything NOW. Gone are the days when consumers were restricted to brick-and-mortar stores, websites, or even app experiences. Social Retail Marketing (SRM(TM)️) is the future. Marketing is now as much about digital engagement and data as storytelling. The book lays out the data, the strategy, and the tools to effectively reach, sell, and serve consumers inside social media and messaging channels. Discover the future of marketing in this groundbreaking book, The Impatience Economy(TM).

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9781952106866

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Augie is an experienced entrepreneur, and his insights on how consumer demands are driving change will be valuable for anyone learning to grow their business faster. Evan Spiegel, Co-founder and CEO of Snap Inc. Patience may be a virtue, but it won't play much of a role in the coming Impatience Economy. Well argued and infectiously optimistic, Augie Fabela's book is a great way to prepare your business for necessary and inevitable change. Phil Libin, Co-founder of Evernote and Co-founder and CEO of mmhmm and All Turtles The Impatience Economy is real. When was the last time you thought 'way outside the box' about how to deeply connect with your customers? Social Retail Marketing, as defined by Fabela in this book, is the future. Jerry I. Porras, Professor, Stanford Graduate School of Business They say the future is notoriously hard to predict, but Augie Fabela makes it look easy. This book is a field guide for digital and social commerce. Imran Khan, Founder and CEO of Verishop, former chief strategy officer of Snap Inc. Augie delivers the gold on how to succeed in The Impatience Economy, an era where digital storytelling and commerce will collide and change everything. Tim Staples, Co-founder and CEO of Shareability, author of Break Through the Noise As a strategic business leader and authority on the power of brand, I support our clients through incredibly tough decisions. Augie's insights opened my eyes to the future of industry as we know it. A must-read! Michelle Heath, Founder and CEO of Growth Street It takes a visionary entrepreneur, like Augie Fabela, who founded one of the largest mobile companies in the world, to see the power and future of Social Retail Marketing. Mats Granryd, Director General of the GSMA

""Augie is an experienced entrepreneur, and his insights on how consumer demands are driving change will be valuable for anyone learning to grow their business faster."" Evan Spiegel, Co-founder and CEO of Snap Inc. ""Patience may be a virtue, but it won't play much of a role in the coming Impatience Economy. Well argued and infectiously optimistic, Augie Fabela's book is a great way to prepare your business for necessary and inevitable change."" Phil Libin, Co-founder of Evernote and Co-founder and CEO of mmhmm and All Turtles ""The Impatience Economy is real. When was the last time you thought 'way outside the box' about how to deeply connect with your customers? Social Retail Marketing, as defined by Fabela in this book, is the future."" Jerry I. Porras, Professor, Stanford Graduate School of Business ""They say the future is notoriously hard to predict, but Augie Fabela makes it look easy. This book is a field guide for digital and social commerce."" Imran Khan, Founder and CEO of Verishop, former Chief Strategy Officer of Snap, Inc. ""Augie delivers the gold on how to succeed in The Impatience Economy, an era where digital storytelling and commerce will collide and change everything."" Tim Staples, Co-founder and CEO of Shareability, author of Break Through the Noise ""As a strategic business leader and authority on the power of brand, I support our clients through incredibly tough decisions. Augie's insights opened my eyes to the future of industry as we know it. A must-read!"" Michelle Heath, Founder and CEO of Growth Street ""It takes a visionary entrepreneur, like Augie Fabela, who founded one of the largest mobile companies in the world, to see the power and future of Social Retail Marketing."" Mats Granryd, Director General of the GSMA

Author Information

AUGIE K FABELA II is a serial entrepreneur, innovator, and telecom pioneer. He is the American founder of VEON, the world's 10th largest mobile operator. Starting with just 13 team members, VEON grew to over 60,000 employees in 24 countries. At its peak, the company traded on the NYSE with a market cap of over $40 billion. Augie recognized the opportunity offered by the convergence of 5G mobile, AI, and social media and left VEON to start FastForward.ai

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