Overview

The Apostle Paul was one of the most significant figures in world history, but also a controversial one. Some have claimed he invented Christianity, others argue that he was a messenger of the real founder, Jesus Christ. In his life he was first a vigorous persecutor of those who followed the teachings of Jesus. Then Paul claimed he had encountered Jesus who told him to change and become an evangelist of those teachings to the Gentiles. Why did anyone believe that this persecutor of these first Christians had really changed? Using a contemporary marketing model, the author explores how Paul, who obviously knew nothing about ""marketing,"" attempted to implement each aspect of that model. But was Paul successful? How many Gentiles were actually converted? How many ""churches"" did Paul actually create? These and other questions are explored in this unique and original interpretation of Paul's missionary work. The book stands out from others about Paul by an in-depth exploration of the pagan culture where he sought to make converts. It explores how Paul transformed concepts which Gentiles found extremely objectionable to positive ideas they willingly embraced. The book concludes with an overall evaluation of the positive and negative approaches Paul utilized in his effort to launch what was the first marketing campaign in history

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