Overview

""The First Hundred Million"" is a fascinating exploration of mass-market publishing and the psychology of the American reading public during the early 20th century. Written by E. Haldeman-Julius, the visionary behind the famous Little Blue Books series, this work provides a detailed analysis of how and why millions of small, inexpensive volumes were consumed by the populace. Through a meticulous breakdown of sales data and subject matter-ranging from philosophy and science to self-improvement-Haldeman-Julius reveals the underlying desires and curiosities of the common reader. The book serves as an early masterclass in marketing and advertising, illustrating how specific titles and packaging could dramatically influence consumer behavior. By examining which topics succeeded and which failed, the author offers profound insights into the democratization of knowledge and the evolution of popular culture. Scholars and enthusiasts of book history, sociology, and business will find ""The First Hundred Million"" to be an invaluable resource. It stands as a testament to a revolutionary moment in literary history when information became accessible to the masses, forever changing the landscape of American education and entertainment. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Full Product Details

9781025658476

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available