Overview

How can you take advantage of Facebook to promote brands, products, and services? With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Ideal for marketing and PR professionals as well as web developers and entrepreneurs, this book introduces the tools and features that will help you reach specific audiences through this popular networking site. Facebook is loaded with unfamiliar challenges, and this book shows you how to make the most of the site while skirting the not-so-obvious pitfalls along the way. Along with an in-depth overview, you'll get colorful and easy-to-understand introductions to profiles, groups, pages, applications, ads, events, and etiquette. Why wait? This is one marketing opportunity you can't afford to miss. * Approach Facebook's complex environment with clear actionable items * Learn tactics for using Facebook features, functionality, and protocols * Determine which features and tactics are relevant to your campaign goals and needs * Learn how to plan and execute Facebook marketing strategies * Get techniques to measure the results of your campaigns and show ROI

Full Product Details

Author:   Dan Zarrella ,  Alison Zarrella
Publisher:   O'Reilly Media, Inc, USA
Imprint:   O'Reilly Media, Inc, USA
Dimensions:   Width: 15.00cm , Height: 1.50cm , Length: 25.00cm
Weight:   0.666kg
ISBN:  

9781449388485

ISBN 10:   1449388485
Pages:   288
Publication Date:   21 January 2011
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop. He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing. Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot. Alison Zarrella currently works as an interactive copywriter and social media consultant for clients ranging from small, local businesses to big name brands such as Holiday Inn, InterContinental Hotels Group, Tide, Always, GMAC Mortgage, General Motors, Samsung, Buick and GMC Sierra. She has written for industry blogs such as Mashable and been featured as a social media and Facebook expert in radio interviews and guest lectures.

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