Overview

Most e-commerce businesses believe selling is the goal. In reality, selling is only the beginning. Sustainable growth happens when customers come back, intentionally. In this book, you will learn how to apply the 8 phases of the customer experience to real-world e-commerce, structuring each stage in a measurable and strategic way. Drawing from concepts aligned with Never Lose a Customer Again, but adapted to the operational reality of small and growing online businesses, this guide shows you how to: Increase repeat purchases Reduce post-purchase abandonment Build predictable revenue Transform buyers into brand advocates If you already generate sales but want to maximize lifetime value, this book is your next step.

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