Full Product Details
Author: Joel Penney (Assistant Professor of Communication and Media, Assistant Professor of Communication and Media, Montclair State University)
Publisher: Oxford University Press Inc
Imprint: Oxford University Press Inc
Dimensions:
Width: 23.10cm
, Height: 1.50cm
, Length: 15.20cm
Weight: 0.386kg
ISBN: 9780190658069
ISBN 10: 0190658061
Pages: 264
Publication Date: 29 June 2017
Audience:
College/higher education
,
Postgraduate, Research & Scholarly
Format: Paperback
Publisher's Status: Active
Availability: To order
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.
Reviews
-This is a must-read book for anyone looking to understand the ways that citizens are taking up the marketing of political candidates and causes in the social media era.- - Daniel Kreiss, Author of Prototype Politics: Technology-Intensive Campaigning and the Data of Democracy -The Citizen Marketer helps us dig into real campaigns and real campaigners whose work sometimes proceeds in the spirit of democracy, and sometimes degrades democracy. Understanding modern political communication means getting to know the varied forms of computational propaganda that we all produce and consume.- - Philip Howard, Author of Pax Technica: How the Internet of Things May Set Us Free or Lock Us Up -Joel Penney provides a compelling, nuanced, and rich exploration of how marketing logic and civic self-expression are morphing and combining in the digital age. It is an essential book for all interested in politics, marketing, and public life.- -David Karpf, Author of The MoveOn Effect and Analytic Activism
2018 Roderick P. Hart Outstanding Book Award from the Political Communication Division of NCA 2018 APSA Information, Technology and Politics Section Best Book Award
This is a must-read book for anyone looking to understand the ways that citizens are taking up the marketing of political candidates and causes in the social media era. - Daniel Kreiss, Author of Prototype Politics: Technology-Intensive Campaigning and the Data of Democracy The Citizen Marketer helps us dig into real campaigns and real campaigners whose work sometimes proceeds in the spirit of democracy, and sometimes degrades democracy. Understanding modern political communication means getting to know the varied forms of computational propaganda that we all produce and consume. - Philip Howard, Author of Pax Technica: How the Internet of Things May Set Us Free or Lock Us Up Joel Penney provides a compelling, nuanced, and rich exploration of how marketing logic and civic self-expression are morphing and combining in the digital age. It is an essential book for all interested in politics, marketing, and public life. -David Karpf, Author of The MoveOn Effect and Analytic Activism
Author Information
Joel Penney is Assistant Professor at the School of Communication and Media at Montclair State University.
