Overview

This book is a how-to guide for business owners and managers, marketing and sales people, and professional service providers. It delivers ten practical, fast-acting and inexpensive strategies for drumming up business, and holding on to customers, under any economic conditions. As a business speaker, trainer, coach and writer, the author, Neil Godin, has spent 35 years working with businesses of all kinds, in all conditions, while specializing in business turnaround work with companies in crisis. In this turnaround work, sales always have to be increased dramatically, rapidly, and at little or no cost - and in these pages he shares many of the best ideas he and his clients have developed in this challenging work. Topics include guerrilla marketing; 'organic' marketing; alternatives to cold calling; ways to stop being dropped by prospective customers who stop returning your calls and emails; how to force paid advertising to actually pay; how to use online marketing to 'get customers coming to you, ' and service that goes 'the mile beyond the extra mile' where there is no competitor traffic. The book also contains tips on leading and collaborating with team members who now work from home, and a section on action steps you can take - right now - to accelerate sales. Readers use the words 'practical, ' 'down to earth, ' 'creative, ' 'easy to follow, ' 'real-world, ' and 'no filler and no fluff' to describe the content. The strategies in this book can help you increase your sales - quickly, and at little cost - no matter what business you're in, or what condition the economy i

Full Product Details

9780921904007

Table of Contents

Reviews

Author Information

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available