The Beige Code: Your content is clear, professional and totally forgettable (and it's not all Al's fault)
Author:   Andrew Seel ,  Nigel Jay Cooper
Publisher:   Giant Frank
ISBN:  

9781067648305


Pages:   116
Publication Date:   02 June 2026
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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The Beige Code: Your content is clear, professional and totally forgettable (and it's not all Al's fault)


Overview

Nobody sets out to be boring. But in a post-AI world, professional content keeps converging on the same safe, polished, strangely lifeless middle ground. AI gets the blame - but the problem started long before ChatGPT. The Beige Code brings together neuroscientists, marketing strategists, trust researchers and advocacy leaders to diagnose why 'beige' content has become the default online. Because what separates distinctive content from everything else isn't tone or warmth. It's someone making a choice they're willing to stand behind. Based on the first Beyond the Beige summit, featuring insights from Mark Schaefer, Ashley Faus, Dr Carmen Simon and other leading experts.

Full Product Details

Author:   Andrew Seel ,  Nigel Jay Cooper
Publisher:   Giant Frank
Imprint:   Giant Frank
Dimensions:   Width: 15.20cm , Height: 0.60cm , Length: 22.90cm
Weight:   0.163kg
ISBN:  

9781067648305


ISBN 10:   1067648305
Pages:   116
Publication Date:   02 June 2026
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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