Overview

AI isn't replacing PPC marketers. It's raising the ceiling on what the best ones can do. Automation and AI promise to make digital marketing easier. But for many hands-on PPC practitioners, the reality has been lots of hype, lots of tools, and surprisingly little real leverage. The AI-Amplified Marketer is about closing that gap. Written by one of the earliest architects of Google Ads and a contributor to the first AI systems behind Quality Score, this book shows how experienced marketers can use generative AI to expand their capabilities, not outsource their thinking. The AI-Amplified Marketer is a practical, grounded guide to understanding how AI actually works, where it breaks down, and how to steer it so it sharpens your judgment, accelerates your work, and unlocks the application of skills like advanced analysis, experimentation, automation, and creative problem-solving. You'll learn how to: Use AI as a force multiplier for your existing PPC expertise Move beyond AI hype to produce real results Build and experiment with AI-powered workflows, even without a technical background Stay firmly in control as platforms become more automated If you've ever thought, ""I know there's more I could be doing if only I had the time or skills,"" this book shows how AI can remove those limits. The future of PPC belongs to marketers who don't just use AI, but who are amplified by it.

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Frederick Vallaeys is a pioneer of pay-per-click advertising and the co-founder and CEO of the PPC management software company Optmyzr. As Google's first AdWords Evangelist and one of its earliest employees, he helped build the foundations of modern PPC, including Quality Score, conversion tracking, and early automation capabilities. With more than two decades of experience spanning multiple generations of advertising technology, Vallaeys brings a practitioner's perspective to the rise of generative AI in marketing. He has been recognized as PPC Survey's Most Influential PPC Expert in 2024 and 2025 and is a frequent keynote speaker at global marketing conferences. He is the author of two previous books, Digital Marketing in an AI World and Unlevel the Playing Field.

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