Overview

You've been told your ADHD is a problem to manage. Medication, systems, therapy, planners with color-coded tabs you abandoned by Wednesday. Productivity gurus selling you morning routines designed by people who've never lost forty-five minutes staring at a cursor because the office was too loud and the deadline was tomorrow. Nobody told you the truth: the same brain making it hard to sit through a budget meeting is the reason you spotted a market opportunity three competitors missed entirely. The ADHD Marketer is for the marketing professional who thinks in seventeen directions at once, hyperfocuses on a campaign until it's brilliant, then forgets to send the invoice. It is not a book about coping. It is a book about competing (and winning) with the brain you actually have. Richard Lowe didn't learn marketing in a classroom. He learned it the hard way, building a freelance writing career and a publishing business that now spans more than 100 books, while figuring out how to stop losing clients to disorganization and start closing them with ideas nobody else was generating. He is not a therapist or a psychologist. He is a guy with ADHD who had to figure out how to market himself, his services, and his work. He kept detailed notes on what actually worked. This book is that education, compressed into short, direct chapters you can read in one sitting and apply the same day. You'll learn how to set up a workspace that works with your attention span instead of fighting it. How to turn hyperfocus into a billable asset. How to pitch clients when your brain won't stop generating tangents and how to close them when it finally lands on the right one. How to manage deadlines without white-knuckling through every hour. How to handle the clients who drain you and build relationships with the ones who don't. How to take your career from survival mode to something that actually fits who you are. The book covers freelance, agency, and in-house marketing roles. It covers the practical: workspace, time management, client communication, career development, without padding it with theory that sounds good and does nothing. Every strategy is field-tested. There is no psychobabble, no advice recycled from neurotypical productivity books with an ADHD sticker slapped on the cover, and no suggestion that the goal is to fix yourself. You do not need to be fixed. You need a different approach. That is what this book delivers. If your brain works differently, your marketing career doesn't have to suffer for it. It can be better because of it.

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9781946458452

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