Overview

Practical marketing for window installers - no jargon, just steps you can use today. If you run or manage a local window installation business and you're tired of vague advice, wasted ad spend and flaky leads, this A-Z handbook is built for you. Christian Strutt has distilled the tools, tactics and systems that actually move enquiries into paid jobs and grow profit - without pretending every problem needs a marketing guru. What this book gives you - A clear, letter-by-letter reference that lets you fix a single problem fast or build a complete marketing system from A to Z. - Actionable checklists, scripts and examples tailored for tradespeople: local SEO, Google Business Profile, paid search, social ads, quoting, phone follow-up, reputation capture and more. - Practical priorities: what to do first, how to measure results and where to spend time and money so your efforts compound into lasting growth. Who it's for - Owner-operators, fitters and small teams who need repeatable processes and better quality leads. - Managers who want to reduce feast-and-famine cycles and scale without losing control of operations or reputation. - Tradespeople who prefer checklists and tested tactics to abstract marketing theory. How the A-Z works Each entry explains one topic, then gives simple, actionable steps you can apply immediately. Use individual chapters as a quick fix (e.g., G - Google Business Profile), or work through the sequence to build a reliable funnel: - Attract: Audience profiling, local SEO, maps and hyperlocal targeting. - Convert: Conversion-optimised websites, quoting systems, phone scripts and follow-up sequences. - Retain & grow: Aftercare, maintenance offers, referrals, partnerships and measurement. What you'll learn (high-value highlights) - Local visibility that converts: optimise maps, citations and local ads so homeowners find you where they search. - Trust as a conversion tool: collect and showcase reviews, case studies and guarantees to win decision moments. - Systems over heroics: standardise lead capture, quoting and follow-up so your conversion rates reliably improve. - Measurable marketing: track leads by source, conversion rates, average job value and ROI so you scale what works. - Practical growth levers: pricing tiers, referral programmes, joint ventures, productised offers and visual content that shortens the sales cycle. Fast wins to raise baseline performance If you can only change a few things this month, start here: 1. Claim and optimise your Google Business Profile. 2. Make your website mobile-first and conversion-focused. 3. Implement a reputation capture system to get consistent homeowner reviews. 4. Standardise your quotation and follow-up process with templates and a cadence. 5. Start simple measurement: log leads, appointments and sales by source. Why this book works Christian adapts established marketing principles to the realities of window installation: short local sales cycles, time-poor teams and the importance of reputation. The emphasis is on repeatable, measurable steps that save time and improve conversion - not on one-off hacks. What you'll get when you finish A practical toolkit and a mindset: test, track and keep improving. Small, consistent changes compound into predictable enquiries, higher conversion and profitable growth. You won't need every tactic here - you need the right mix for your business and the discipline to implement it. Buy this book if you want marketing that's practical, local and built for tradespeople. Put the A-Z to work, and turn good leads into reliable, repeat customers - not by luck, but by design. About the author Christian Strutt works with trades and small businesses to build practical marketing systems. For more resources: www.miltonkeynesmarketing.uk and linkedin.com/in/christianstrutt.

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