Overview

Practical, no-nonsense marketing for UK property maintenance firms - a compact A-Z reference that turns ideas into repeatable systems. If you run, manage or market a property maintenance business in the UK, this book is written for you. Christian Strutt condenses years of hands-on experience into a single, easy-to-use manual that covers everything from audience segmentation and brand presence to local search, paid campaigns, pricing, compliance and scaling operations. Each lettered chapter is deliberately practical: checklists, simple frameworks and step-by-step actions you can apply immediately - not long theory. What you'll find inside - A complete A-Z framework that maps the capabilities a maintenance firm needs to win reliable clients and grow sustainably: from A (Audience Segmentation) to Z (Zoning & Territory Marketing). - Concrete tactics for driving local intent: Google Business Profile, service-area pages, mobile click-to-call, Local Services and targeted social ads designed for immediate demand. - Conversion and retention playbooks: website CRO, online booking, email nurturing, maintenance packages and referral programmes that increase lifetime value and reduce CAC. - Operational alignment: hiring, employer branding, CRM workflows, job scheduling, quality assurance and compliance - because marketing only works if operations deliver. - Measurement and scaling: KPIs that matter (lead quality, conversion rates, first-time-fix, CAC vs LTV), dashboards linking spend to margin, and test frameworks for data-led experimentation. - Practical sequences for every stage: what to do in the first 3-6 months, how to optimise in year one, and how to scale with multiple crews and institutional partnerships. Why this book works Christian wrote this guide for tradespeople and marketing teams who need clear, actionable guidance that respects local UK realities: regulatory constraints, procurement behaviours, seasonal cycles and the logistics of route-based work. The advice treats marketing as a system - a set of interdependent capabilities - rather than a list of isolated tactics. That perspective prevents wasted spend and protects reputation: a great ad is only valuable if crews can fulfil the promises it creates. Core themes to carry forward - Local intent wins: optimise for customers who need jobs now. - Repeatable processes beat occasional brilliance: consistent delivery builds referrals and predictable revenue. - Know your unit economics: only scale paid media when CAC, margin and LTV align. - Balance acquisition and retention: subscription and PPMs compound profitability. - Trust scales: reviews, accreditations and visible compliance reduce friction and allow better pricing. - Data-led tests and fast pivots: measure everything and stop what doesn't work. - Culture and people underpin growth: hire, train and retain operatives who reflect your brand. Who this book is for - Sole traders and new firms needing a focused first quarter plan. - Established local companies ready to systematise marketing and operations. - Multi-crew businesses aiming to scale with better routing, integrated job management and higher-value contracts. Use this book as a step-by-step guide and a ready reference. Dip into the letters that match your immediate needs, implement the prioritized actions, and return as new challenges emerge. If you want marketing that produces sustainable growth - not short bursts that cost reputation and margin - this practical A-Z will give you the framework, the checklists and the priorities to make it happen. Start here: build trusted local visibility, lock in reliable delivery, measure the numbers, and scale deliberately. Written by Christian Strutt this book helps property management companies marketing.

Full Product Details

9798254869870

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available