Overview

Marketing for Painters & Decorators: The A-Z Handbook to Grow Your Trade Business is a practical, no-nonsense guide for painters, decorators and small trade businesses who want measurable growth without marketing fluff. Christian Strutt condenses years of field experience into a clear, usable reference that tackles the exact problems you face: getting found locally, winning higher-value jobs and building a reputation that brings repeat work and referrals. This handbook is organised A-Z so you can solve the issue at hand fast. Need better pricing today? Jump to P. Chasing reviews? See J. Building a portfolio that converts? Open O. Each entry explains what to do, why it matters for trade businesses, and how to implement the change with limited time and budget. The tone is direct and practical - tactics tested on real sites, not academic theory. You'll learn how to define your ideal local client and shape a brand that attracts them, how to create image-led social content and video walkthroughs that win trust, and how to design funnels, email sequences and quoting templates that turn enquiries into paid jobs. There's a heavy focus on local discoverability: Google Business Profile, local SEO, mobile experience and accurate listings are presented as first priorities because they deliver the quickest return for trades that serve a nearby area. Price for profit, not for work. The book shows you how to position for high-value jobs, create repeatable quotes, and manage scope creep. It explains the operational steps that protect reputation - expectation management on site, consistent photographic documentation, handover and aftercare - and describes simple systems for review capture, referral incentives and zero-party data that turn one-off clients into repeat customers. You'll also get guidance on paid channels and measurement: local Google Ads tactics that respect tight budgets, the key metrics you must track (leads, close rate, average job value, cost per lead, reviews and repeat rate), and a cadence for testing small changes that produce compound improvements. The book prioritises actions into immediate, short-term and medium/long term timelines so you can pick five practical moves that will stabilise and grow your pipeline. Common trade pitfalls are exposed and corrected: chasing every shiny tactic, underpricing, ignoring the on-site experience, failing to capture client data, and relying on a single lead source. Strutt outlines how to avoid these traps with systems, templates and a focus on repeatable processes for quoting, CRM, scheduling and customer communications. If you want a single set of priorities to act on now, the book recommends: define your ideal client and brand; fix basic discoverability; standardise quoting and follow-up; collect visual proof; and implement a review capture process. Do those and you'll see better enquiries, higher average job values and stronger referrals. Whether you're a sole trader or managing a growing team, this is a toolbox you can use every week. Read it cover-to-cover or dip into the letters you need when you need them. Practical, tested and designed for tradespeople who prefer action to jargon, Marketing for Painters & Decorators gives you a roadmap to sell more work, win better jobs and build a reputation that compounds over time. This book was written by Christian Strutt owner of the trades expert marketing agency Milton Keynes Marketing at www.MiltonKeynesMarketing.uk

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