Overview

Practical, no-fluff marketing for carpenters and joiners who want more high-value work, fewer price haggles, and a business that runs without constant firefighting. The A-Z of Carpentry & Joinery Marketing collects field-tested marketing, quoting and operational tactics into an easy reference you can use today. Written for tradespeople by Christian Strutt-who has worked with dozens of small building businesses-this book skips theory and delivers clear steps, checklists and short systems that turn enquiries into paid invoices and one-off jobs into lasting client relationships. What you'll find inside - A complete A-Z framework organised so you can jump to the exact problem you face: Audience targeting, Brand positioning, Content systems, Quoting workflows, Local SEO, Margin-based pricing, Upselling, Yield management and more. - Practical templates and workflows: write better quotes, capture consistent job photos, automate follow-ups, and set up a local digital presence that actually converts. - Channel guidance that matters: when to use Google Business Profile and local SEO, when to run Facebook or Google ads, and how to measure cost per booked job so your marketing spends turn into profitable work. - Systems, not hacks: the book emphasises repeatable processes-photo capture, review collection, CRM use and aftercare-that free owners to focus on growth rather than firefighting. - Margin-first commercial advice: how to price for sustainability, protect margins, and create productised offerings that reduce quoting friction and win higher-value clients. Who this book is for - Sole traders and small teams who want steadier, better-paid workloads. - Growing firms needing systems for quoting, scheduling and reputation management. - Established companies scaling to multiple teams who must protect quality while expanding. If you run a carpentry or joinery business-or work closely with one-this is a practical playbook you can implement today. How the A-Z helps you win - Foundation: build the right assets (brand, website, trust signals) that make marketing effective. - Acquisition & conversion: use local search, social and paid channels efficiently; create quoting and follow-up systems that close more jobs. - Growth & optimisation: turn one job into many through email aftercare, referral programmes, upsells and better scheduling. Realities the book emphasises - Photos, quotes and reviews are your most powerful sales tools. - Systems beat one-off tactics; margin protects the business. - Local trust is the primary competitive advantage for tradespeople. Includes a clear implementation roadmap Options for starting out, growing, and scaling-each with concrete next steps you can test in 60-90 days. Also covers common pitfalls (underpricing, chasing volume without capacity, neglecting social proof) and simple KPIs to track weekly and monthly. If you want marketing that respects the realities of time, labour and cashflow-and turns craft excellence into sustainable profit-use this book as a quick reference or a step-by-step playbook. Dip into a single letter when a specific problem appears, or work through the A-Z to build a complete system that makes profitable growth the default. Christian Strutt's hands-on approach gives tradespeople the tools to attract better clients, set profitable prices and run a more sustainable business-starting today.

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