Overview

You've poured your heart and soul into writing your book-now it's time to make sure the world discovers it. Too many great books go unread simply because their authors don't know how to market them. This book changes that! With over twenty-three years in publishing, more than forty books of his own, and hundreds of authors helped along the way-and his background as the founder of an award-winning ad agency, Howard VanEs brings the perfect blend of publishing wisdom and marketing savvy to help you launch and sustain your book's success. In just 90 days, you'll ignite launch buzz, grow a loyal audience, and build sales systems that keep working long after release day. From email lists and social media to lead magnets and book awards, every strategy is designed to be practical and doable. Market smarter, not harder-and watch your book gain the attention it deserves! Discover how to: Create a winning pre-launch buzz that gets readers excited before your book even releases. Design a launch week that maximizes visibility and drives sales momentum. Build long-term marketing systems-like email campaigns and evergreen content-that keep your book selling long after launch day. Harness the power of reviews, speaking engagements, media opportunities, and strategic partnerships to expand your reach. Special sections include: What to Do If Your Book Is Not Selling, Thirty-five Free and Low-cost Ways to Market Your Book, and How to Continue Sales Beyond Your Launch. Whether you're a first-time author or a seasoned pro, this book will inspire you to think bigger and gives you the tools to turn your publishing dreams into reality.

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9780997118599

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