Overview

Full Product Details

9781032249179

Table of Contents

Reviews

'This book is a must-read for anyone interested in the role of marketing and communication in insurgency today. It provides a rich, nuanced, and well-evidenced exploration of how the Islamic State navigated the information battlefield during its peak years and, in doing so, is an important contribution to the theoretical literature on political, and politicised, outreach.' Dr. Charlie Winter, Director of Research, ExTrac 'This book makes vital contributions to the research and policy fields. Dr Kruglova examines how Islamic State propagandists deploy marketing and branding techniques to persuade supporters to actively support the group. Methodical, multidisciplinary, and accessible, Dr Kruglova's study is an important resource for understanding not just the Islamic State but violent extremist propaganda and recruitment strategies more broadly.' Dr. Haroro Ingram, Senior Research Fellow, George Washington University

'This book is a must-read for anyone interested in the role of marketing and communication in insurgency today. It provides a rich, nuanced, and well-evidenced exploration of how the Islamic State navigated the information battlefield during its peak years and, in doing so, is an important contribution to the theoretical literature on political, and politicised, outreach.' Dr. Charlie Winter, Director of Research, ExTrac 'This book makes vital contributions to the research and policy fields. Dr Kruglova examines how Islamic State propagandists deploy marketing and branding techniques to persuade supporters to actively support the group. Methodical, multidisciplinary, and accessible, Dr Kruglova's study is an important resource for understanding not just the Islamic State but violent extremist propaganda and recruitment strategies more broadly.' Dr. Haroro Ingram, Senior Research Fellow, George Washington University

Author Information

Anna Kruglova is a Lecturer of Terrorism Studies at the School of Arts and Media at the University of Salford and has a PhD in international studies from Queen’s University Belfast.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available